
2026-03-08
Recently, leveraging its profound technical expertise and exceptional customization capabilities accumulated in the white goods display field, Dalian Eastern Display Co., LTD. (“Eastern Display”) announced a new LCD project collaboration with Noritz (NORITZ), a globally renowned water heater brand. As an experienced Custom LCD and LCD Manufacturer, Eastern Display will engage in in-depth cooperation centered on LCMs for high-end gas water heaters, aiming to provide global users with a smarter and more reliable interactive experience.
As a leading liquid crystal display manufacturer in China, Eastern Display has been deeply involved in the home appliance display sector for many years, successively providing high-quality LCD products and system solutions to top domestic and international white goods brands such as Haier, Hisense, and Panasonic. The company offers display products incorporating various technologies, including TN LCD, HTN LCD, STN LCD, FSTN LCD, and VA LCD, and has accumulated extensive experience in High contrast LCD design. Through deep collaboration with these industry leaders, Eastern Display has not only mastered stringent quality control systems but has also gathered significant technical expertise in areas such as Low power LCD, anti-interference capability, and extreme environmental adaptability, meeting the increasingly demanding performance and reliability requirements of the global market for high-end home appliances.
Founded in 1951, Noritz is a renowned brand in the global water heater industry, with products selling well in Japan, Europe, the Americas, and Southeast Asian markets. In this collaboration, Eastern Display will provide customized LCM solutions for application in Noritz’s new generation of high-end condensing gas water heaters. This product series imposes extremely high demands on the LCM’s response speed, resistance to high temperature and high humidity, and long-term operational stability. Eastern Display’s solution can support either Serial LCD or Parallel LCD interfaces as required and is suitable for various testing and verification scenarios, including use with an LCD display tester, ensuring the product meets high standards during both development and production phases.
Relying on the technical advantages and large-scale manufacturing experience gained from supporting Haier, Hisense, Panasonic, and others, Eastern Display can rapidly respond to Noritz’s stringent requirements for product reliability and durability. Particularly in critical areas such as high-reliability LCD driver technology, adaptability to wide-temperature operating environments, and electromagnetic interference (EMI) resistance design, Eastern Display’s technical solutions have received high recognition from the Japanese technical team. Simultaneously, the company is committed to providing high-performance, competitive Low Cost LCD solutions, helping customers maintain cost advantages in the global market.
The achievement of this collaboration signifies that Eastern Display’s technical strength and delivery capabilities in the home appliance display field have once again earned the trust of an international high-end brand. In the future, the company will continue to deepen technical synergy with global home appliance leaders, supporting global partners in enhancing product competitiveness with more advanced and reliable display solutions, jointly serving consumers worldwide who pursue high-quality living.
Founded in 1990, Eastern Display focuses on the R&D, manufacturing, and sales of customized liquid crystal display modules. Its products are widely used in automotive instrumentation, white goods, industrial control, and instrumentation fields, providing supporting services for well-known domestic and international enterprises such as FAW, DongFeng Automobile (DFAC), Yutong Bus, KINGLONG bus, Zoomlion Heavy Industry, Sany Heavy Industry, CHINA NATIONAL HEAVY DUTY TRUCK (CNHDT, Jinan and ShanXi), Great Wall Motor, Geely, Chery, Leapmotor, Haier, Hisense, Panasonic, and Otis Elevator. With over three decades of deep industry cultivation and technological accumulation, Eastern Display has become one of the core suppliers with international competitiveness in China’s LCD field.
